Inside Nairobi Tours
A luxury experience platform digitizing the local safari and tour guide industry.
The Vision
Inside Nairobi Tours replaces the fragmented, WhatsApp-based tour booking market with a seamless, high-trust digital platform. We curate exclusive experiences—from coffee farm visits to National Park safaris—and provide a robust booking management system for local guides, elevating them to international standards.
Key Milestones
Generated $10k+ in bookings in first year
Ranked #1 on Google for niche Nairobi keywords
Zero chargebacks or refund disputes
Onboarded 20+ verified premium guides
Architecture & Growth Lessons
"SEO is the highest ROI marketing channel for tourism"
"Content richness drives variable conversion rates"
"Payment reliability (Stripe/M-PESA) is critical infrastructure"
Timeline
Platform Design & Guide Vetting
Official Launch & SEO Push
Integration of Crypto Payments
Expansion to Mombasa & Coast